Rewarding customer loyalty
As you know we’re constantly monitoring our proposition to ensure we’re competitive, we’re offering our customers value and that our business is sustainable over the long term.
So following a recent review, from 1 April 2020 the five- and ten-year loyalty discount for customers with Platinum Plus, Mortgage Protector and Platinum policies from the Fidelity Life and Lumley product ranges will no longer be applied.
Whilst previously the loyalty discount has been automatically incorporated into Apollo illustrations, it has not been included in any policy wordings or renewal communications. Our review found very few advisers or customers are aware of it.
We do however understand the importance of rewarding customers’ loyalty. Firstly, there’s no change for customers who’ve already had the discount applied e.g. a customer who’s been through their five-year renewal will retain their 5% discount, but won’t receive a 10% discount at their 10 year renewal (unless their 10 year renewal occurs before 1 April 2020).
Secondly, as mentioned above, we’ll be making an exciting announcement at our ENGAGE conference in early March which will help build loyalty and boost retention.
Apollo will be updated to reflect this change from 20 February 2020.
Please ask your BM or BAM if you have any questions.