Advice for good.

Advice for good.

New Fidelity Life research on New Zealanders’
attitudes to financial advice.


Advisers have been at the heart of Fidelity Life since 1973 and we care about the future of financial advice.

That’s why, to mark our 50th year in 2023, we commissioned new research - Advice for good: rethinking New Zealand’s relationship with financial advice - to better understand New Zealanders’ attitudes towards financial advice.

Read the Advice for good research.



Understanding New Zealanders today.

While we know that financial advice makes a real difference to those who access it, a large percentage of New Zealanders are confused about its relevance to them.

Evidence shows that most New Zealanders aren’t seeking financial help, either through regular financial ‘health checks’ or at key life stages, until they’re nearing retirement.


New Zealanders are spending their earning years anxious about finances and making money missteps. New Zealanders aren’t taking advantage of the wealth of knowledge the advice community can offer and instead rely on a ‘she’ll be right’ approach to protecting and growing wealth.

By understanding the ‘why’ behind these attitudes and habits we can focus on helping more New Zealanders better utilise their money today and protect and grow their wealth for tomorrow.

Onwards to great advice.

Our Advice for good research shows important insights that advisers, industry, and policymakers can utilise. We want to help build a collective action plan to raise awareness of the value of financial advice, increase the nation’s financial and emotional wellbeing and ultimately, make a real and lasting difference to New Zealanders.

Read the Advice for good research.

Tools you can use in your business.

To accompany the Advice for good research, we’ve created an asset pack that you can utilise in your channels to help drive awareness and generate conversations about the value of your advice.

The asset pack includes:

  • Advice for good infographic.
    A summary of key stats from the research paper.

  • Advice for good social tiles.
    Graphics and copy for use on your social media channels.

Download the asset pack.

How to use these assets.

We've included 3 pre-made social tiles for you to utilise in your channels. Here's how:

  • Step 1: Click the button above to download the asset pack.
  • Step 2: Navigate to your chosen social media platform (LinkedIn, Facebook, etc).
  • Step 3: Upload our assets and share with your audience.
Icon Top tip: To make life easy, we've drafted captions for you too.