Rhys provides dedicated support to advisers seeking to develop and retain group insurance opportunities, leveraging his extensive experience in the group insurance market. With a strong focus on innovation, Rhys is tasked with activating initiatives to enhance customer engagement, drive transformation and support sustainable growth within the group insurance portfolio at Fidelity Life.

Outside work, family time out west at Te Henga (Bethells Beach) is where it's at. Supporting kids sport, dance and surf lifesaving as well as spending time outdoors on the wild west coast is part of everyday life.