Fidelity Life Supporting New Zealanders through all stages of life.

Media release.

21 November 2024.

Fidelity Life, New Zealand's largest locally owned life insurer, proudly announces a suite of significant enhancements to its life insurance offerings, delivering more choice, greater accessibility, and better value across all life stages - New Life, Through Life, and End of Life.    

These announcements were made at the Engage 2024 conference, marking Fidelity Life's continued commitment to raising the bar for life insurance in Aotearoa. 

Product Enhancements 

Fidelity Life has launched several new product enhancements, reflecting its commitment to better meet the changing needs of New Zealanders. These enhancements, developed in direct response to adviser feedback, include: 

• Trauma and Life covers: The entry eligibility for the Inbuilt Child’s Trauma benefit has been reduced from two years to three months, allowing more families to receive early protection. A new, separate benefit specifically for newborns facing trauma has also been introduced 

• Condition Definitions: Refinements have been made for clarity, and Terminal Illness has been introduced as a defined condition across the trauma range, including Child's Trauma 

• Bereavement and Child’s Funeral Benefits: The Bereavement Benefit has been increased from $15,000 to $25,000, and the Child’s Funeral Benefit has been increased from $3,500 to $15,000 for children aged 10 to 20 

• Grief Counselling Benefit: A new benefit offering an additional $2,500 to the sum insured 

• Financial Planning Benefit: Easier access by removing thresholds and extending the claim period 

• New Specific Injury Cover: A low-cost solution that pays a lump sum for any of 30 defined injuries 

Supporting the financial adviser community continues to be a strong focus.  

Fidelity Life has also unveiled a broad suite of new digital, service, and retention initiatives, reinforcing its commitment to the adviser channel. These initiatives include: 

• Live Chat: Quick and easy access to New Business and Underwriting teams via Adviser Centre. 

• New-Look E-App: A modern and intuitive user experience launching in March 2024. 

• Dedicated Adviser Service Team: A team committed to servicing all adviser needs. 

• Enhanced Retention Tools: Including renewal reminders and automated SMS reminders for customers. 

• Adviser Edge Programme: A comprehensive professional development programme for financial advisers. 

Fidelity Life remains dedicated to raising the bar for life insurance in New Zealand. The company is committed to delivering better value across all life stages, from young families to end-of-life care. These significant enhancements have been introduced to support customers at every stage of life. 

Bronwyn Kirwan, Fidelity Life's Chief Commercial Officer, said, "We are thrilled to introduce these new product enhancements and initiatives. They are a testament to our ongoing commitment to providing our advisers and customers with the best possible support and value. We believe these changes will make a significant positive impact on the lives of New Zealanders." 

Commitment to New Zealanders 

Chief Commercial Officer Bronwyn Kirwan emphasises that these enhancements directly address customers' evolving needs, ensuring they have access to comprehensive protection and choice at every stage of life. "We’re always refining our products to meet New Zealanders' changing needs. These enhancements deliver more value, greater accessibility, and increased choice. As New Zealand's only 100% New Zealand-owned life insurer, we are restless to improve and with these enhancements we’ll have one of the most compelling Iife insurance options in New Zealand that meet the evolving needs of our customers." 

Fidelity Life remains dedicated to raising the bar for life insurance in New Zealand. The company is committed to delivering better value across all life stages, from young families to end-of-life care. These significant enhancements have been introduced to support customers at every stage of life. 

No Better Time to Get Covered 

With the economic climate still putting financial pressure on many New Zealanders, our 3-month free campaign is available for all new policies taken out before December 31, 2024. This makes it an ideal time to consider more comprehensive cover with our new Specific Injury Cover and enhanced lump sum options. 

For detailed information, including terms and conditions, visit Product enhancements - Lump sum enhancements | Advisers.