Fidelity Life evolves its Adviser council for its next value‑adding chapter

Media Release

13 February 2026

Fidelity Life has announced a refreshed structure for its Adviser council, marking a significant evolution in the company’s adviser partnership model and building on its success since its launch in 2022. The updated structure will be introduced as part of the 2026–2027 appointment cycle, with applications closing on 27-February. 

The refresh is designed to ensure the Fidelity Life Adviser council remains future‑focused and responsive to rapidly changing customer expectations, technology shifts, regulatory developments and broader market dynamics.

Key enhancements to the new Adviser council model include:

• A redesigned membership structure to increase the range of perspectives, and representation across experience, business models, communities and regions, supported by the addition of two industry representatives and three new adviser representatives.
• Sharper alignment to Fidelity Life’s strategic focus areas, including digital uplift, customer value creation and industry leadership.
• A strengthened advisory function, enabling deeper insights, earlier trend detection and more practical guidance to improve customer and adviser experiences.
• Updated selection and tenure settings, shaped by adviser feedback and the 2026 candidate briefing process. 

Chief Commercial Officer Bronwyn Kirwan says the evolution builds on the strong foundations established over the past four years.

“The Adviser council has consistently delivered independent perspectives, early insights and meaningful challenge,” says Bronwyn. 

“They have played a pivotal role in shaping our products, propositions, service and engagement – and in supporting the turnaround across our distribution channels. We are immensely proud of the calibre of its members and the contributions they have made.”

Since its creation, the Adviser council has acted as a critical conduit between advisers and the business, representing diverse viewpoints and influencing planning and execution. Participation quality, adviser representation and tangible impact have remained strong throughout its tenure.

The refreshed structure which includes two industry representatives ensures the council continues adding value in an environment of accelerating change.

“We listen, we act, we deliver. Now is the moment to evolve the Adviser council for what comes next. Building on a strong foundation, this next phase expands the council to include industry representatives, broadening perspectives and strategic impact. Our commitment to genuine partnership with advisers remains firm as we work together to deliver better outcomes for more New Zealanders and strengthen our connection to the wider industry.” says Bronwyn. 

The newly appointed members will serve a two-year term and will join current Adviser council members Andrea Reid (Aliya Brokers Ltd), Cory Bennett (Float Financial Advisers), David Jochem (Insure Ltd), James Pearson (Total Life), and Sarah Hunger (Cura Advisers). The updated 2026/27 Adviser council members will be announced to the market in the coming months.

For more information and to apply, visit: Adviser council | Advisers