What is the Professional pathways virtual marketing foundation workshop?

Take your next step with a hands-on walkthrough of the key elements of an effective marketing plan with facilitator Amy Watson.

Learn how to define your target audience, articulate your unique value proposition, build your brand and choose the right channels to connect with customers – so you can market smarter, not harder.

Location: Online
Date: Monday 18-August
Time: 12:00 PM – 3:00 PM

Workshop details.

Part 1: Introduction to marketing.

Date: Tuesday 18-June 2024.
Time: 1.30 - 2.30pm.

Led by expert marketing consultant Amy Watson, this session will demystify marketing fundamentals, debunk common misconceptions, and provide practical insights to give your marketing journey a boost.

From understanding the role of marketing in business to exploring essential elements like product, promotion, price, and place, this webinar will equip you with the foundational knowledge needed to navigate today's ever-evolving market landscape.

Part 2: Marketing playbook walkthrough.

Date: Tuesday 25-June 2024.
Time: 1.30 - 2.30pm.

This webinar will guide you through the essential components of crafting a robust marketing plan.

From defining your target audience and honing your unique value proposition to developing your brand identity and selecting the most effective communication channels, this session will provide practical tools and strategies to elevate your marketing performance.

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Your facilitator:

Amy Watson.

With nearly two decades of marketing and advertising experience, Amy has worked with both large corporations and SMEs across various sectors including financial services, retail, FMCG, telecommunications, healthcare, agriculture, and energy.

Specialising in marketing strategy and execution, brand development, acquisition and retention marketing, as well as MarkOps and MarTech, Amy has a proven track record of crafting tailored strategies that drive results. She is passionate about elevating brand visibility, optimising customer journeys, and designing growth-driven initiatives to achieve measurable success.

Known for her hands-on approach and strategic vision, Amy’s dedication to bringing ideas to life and delivering tangible results makes her a valuable partner for businesses seeking to create competitive advantage.

Questions about this event?

We are dedicated to ensuring that you get the most out of the programme, empowering you to achieve your business goals. If you need any support along the way, reach out to our friendly Adviser edge team at adviseredge@fidelitylife.co.nz or your Business manager.