Professional pathways
Kickstart workshop.
What is the Professional pathways kickstart workshop?
This in-person workshop will set you up to start your Professional pathways journey.
This workshop is designed to provide you with framework and tools to develop an effective Business Canvas, delivered by expert facilitator Kirsten Leng.
You'll also create a personalised marketing plan with experienced marketer Amy Watson.
Location: Christchurch
Date: Friday 4-July 2025
Time: 9:00 AM – 5:00 PM
Attendance of this workshop is required for completion of the programme. If you cannot attend this workshop, please reach out to your Business manager.
What will we learn in this workshop?
All high performers have a plan and they’re deliberate in their approach, their actions and mindset.
Kirsten's content in the Kickstart workshop will go beyond creating a plan, you will walk away with the framework and tools to develop a Business Canvas. Dive into the structures and disciplines you need to gain traction and realise your goals.
Amy will provide an overview of Marketing Foundations, where you’ll be taken through a personalised Marketing Playbook from which you’ll create your marketing plan.
This Playbook will walk through the building blocks for marketing including; understanding your Target Audience, developing your Value Proposition, creating a differentiated and distinctive Brand Identity, identifying Channels for connecting with your audience and managing the Client Lifecycle.
Learning objectives.
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Your own Business Canvas designed to identify areas that will take your business to the next level. The business canvas will be used throughout the Professional pathways programme to address any areas of opportunity.
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Define key disciplines and routines you need and don’t need for optimal results.
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Get clear on how you will utilise the framework as a business leaver to your success.
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A thorough understanding of the pillars of Marketing and how they relate to your business.
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A personalised and actionable marketing plan for your business.
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A list of tactics to implement immediately in order to both attract new clients and retain existing clients.
Facilitator:
Kirsten Leng.
Kirsten specialises in elite performance in business. She is known as The Leadership Ally and is a speaker and performance coach who helps ambitious organisations, leaders, sales people and high-performance professionals level up.
For the past 20+years, she has worked with over 15,000 leaders, sales people and professionals to do just that.
Kirsten’s clients have been known to call her ‘rocket-fuel’. This is how they describe the impact she has on their organisations and their leaders. Her pragmatic ‘real-world’ approach is underpinned by globally accepted best-practice theories which can be implemented, measured and sustained.
Facilitator:
Amy Watson.
With nearly two decades of marketing and advertising experience, Amy has worked with both large corporations and SMEs across various sectors including financial services, retail, FMCG, telecommunications, healthcare, agriculture, and energy.
Specialising in marketing strategy and execution, brand development, acquisition and retention marketing, as well as MarkOps and MarTech, Amy has a proven track record of crafting tailored strategies that drive results. She is passionate about elevating brand visibility, optimising customer journeys, and designing growth-driven initiatives to achieve measurable success.
Known for her hands-on approach and strategic vision, Amy’s dedication to bringing ideas to life and delivering tangible results makes her a valuable partner for businesses seeking to create competitive advantage.
Questions about this event?
We are dedicated to ensuring that you get the most out of the programme, empowering you to achieve your business goals. If you need any support along the way, reach out to our friendly Adviser edge team at adviseredge@fidelitylife.co.nz or your Business manager.
